Kicks Kosmetikkedjan AB is one of the leading cosmetics chains in the Nordics. Today, Kicks has over 250 stores in Sweden, Norway and Finland. Kicks is part of the Axstores group, which is part of Axel Johnson AB owned by Antonia Ax:son Johnson and family.
BeautyAct by KICKS are high-quality and multifunctional products suitable for all ages and skin types. All our products are dermatologically tested and approved by make-up artists and skin therapists to ensure effective, caring and durable products. The products are 100% vegan and free of perfume.
In order to present BeutyAct as a whole in the best possible way, a display solution was developed which, in a Corona safe way, was rolled out in all the stores in a very short time despite difficult circumstances. Mässbolaget made all stores in Sweden and Norway. In Finland, we took help from an industry colleague due to national restrictions. With good will, masks, gloves and hand sanitizer, anything is possible..